Block Friday - Info for HBIA Members!
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It’s the perfect time for locals and visitors to stroll through the streets, discover our shops and restaurants, and score amazing Black Friday deals all night long. Whether they're looking for gifts, great food, or just a festive night out, there’s something for everyone.
Looking for ways to get involved? Here are some fun activation ideas:
- Door crasher deals timed throughout the evening to encourage late-night visits.
- A special late-night menu or holiday cocktails—one night only!
- Non-alcoholic festive barista creations for the evening.
- Hold an ugly sweater contest—best one wins a prize!
- Host a pop-up offering personalized ornaments or custom-printed stockings.
- Live music all night long.
- Sip & shop with mulled wine or spiked eggnog.
- Invite a local artist to do live holiday-themed paintings or holiday cards in-store.
- Set up a photo booth for Instagram-worthy shots (think: cozy fireplace, elf holiday workshop, or glamorous “silver bells” tinsel backdrops).
- You could even partner with a local photographer to take the photos!
- Holiday makeovers—mini facials, blowouts, beard trims, nail art, and more.
- Pop-up cookie decorating or Christmas baked goods in-store.
- Merry Swiftmas: Friendship bracelet making with cocktails.
- Offer free product samples or tastings.
- Have a Tattoo artist do small flash tattoos or piercings.
- Host a permanent jewellery pop-up (bracelets or anklets).
- Set up a flower arranging station or offer wreath-making workshops.
- HBIA members could consider popping up at another member's location to join forces (don’t forget the sign on your door to let folks know where to find you!).
The HBIA and the Municipality will also be bringing the holiday cheer with live music on the John St. Stage, ice sculpture carving, fire pits and marshmallow roasting, a 360-camera booth, and activities at the Little Station House. That’s in addition to the annual Candlelight Walk and Lighting Ceremony!
Free transit will be running late (until 11:00pm) on November 29 to help bring folks to the downtown from around town.
This is your chance to be part of something exciting! Stay open late, celebrate the season, and create a festive atmosphere that will draw shoppers and visitors to your business. Whether you're offering exclusive deals, hosting pop-up experiences, or adding general holiday vibes, there’s something for every business to make the night special. Need help getting started or applying for a permit to serve alcohol? Reach out today and let’s make downtown the place to be this Black Friday!